Zhou Qing’an

Zhou Qing’an
Professor, School of Journalism and Communication, Tsinghua

Associate Dean of School of Journalism and Communication, Full-time Research Fellow of International Center for Communication and Director of Public Diplomacy Research Office, Tsinghua University. PhD from Tsinghua University in 2006. Focus on global public diplomacy, media and foreign policy analysis, China's national image and international public opinion evaluation. Also an international commentary columnist for many domestic media.

Prof. Zhou serves as Deputy Dditor-in-chief of Global Media Journal (Chinese), Deputy Director of the Himalayan Institute of Southwest University of Political Science and Law, Deputy Director of Master of International Journalism and Communication Program at Tsinghua University, Special Researcher of the Foreign Communication Research Center of China Foreign Languages Bureau, Director of China Blue Ocean International Communication Promotion Association, Secretary-General of the Global Forum on Communication and Non-Traditional Security and Researcher of "Media and Global Change Forum" in Salzburg. He was Visiting Scholar to the U.S. State Department in 2008. Author of Soft Power and Global Communication (软力量与全球传播) and Editor-in-chief of China Global Communication and Non-Traditional Security Report 2009. Published more than 30 papers in academic journals at home and abroad.

Director of the Department of International Herald Leader at Xinhua News Agency, 2002-2005. Currently special commentator for CCTV and China Radio International. Special commentator and columnist for leading media, including Beijing News, Southern Metropolis Daily and Guangzhou Daily. Published more than 1,800 news comments. Special commentator for CCTV, including North Korea News World, News Studio, Oriental Time and Space, Global Vision and Common Concern, July 2009-present.


  • Co-author of Soft Power and Global Communication (软力量与全球传播), Tsinghua University Publishing House, 2005
  • Public Diplomacy of China in the 21st Century, World Culture Forum, Anman, Jordan, Dec 2005
  • Beyond the Visible Borders: The Academic Perspective of China's Non-traditional Security and Mass Communication, Non-traditional Threats and China's National Security Policy, 3rd Forum on Contemporary Chinese Political Studies, Paris, France, June 2010
  • Who are They and Who are We: US Image in Chinese Culture, July 2010, Woodrow Wilson Center, Kissinger Institute of US-China Relations Seminar, The U.S. And China: Mutual Public Perceptions
  • Content Selection and Ideological Analysis in 314 Reports of Western Media (西方媒体314报道中的内容选择与意识形态分析), News and Communication Research, 3, 2008
  • A Historical Survey of the Press Release System in the Early Days of the Founding of New China (新中国成立初期新闻发布制度的历史考察), News and Communication Research, 4, 2009
  • On the Selection of Negative Issues in Olympic Games and International Media (试论奥运会与国际传媒的负面议题选择), News Front, July 2008
  • The Role of US Local Government Departments in Crisis Communication (美国地方政府部门在危机传播中的作用), China Journalist, March 2009
  • From the Change of International Context to the Promotion of Discourse Right – On the Opportunities and Challenges of China's National Public Relations (从国际语境变迁到话语权提升——试论中国国家公关的机遇和挑战), News and Cooperation, 10, 2010
  • The Role and Function of News Review in the Period of Social Change (社会变革时期新闻评论的角色与作用), News and Writing, October 2009
  • News Review and Public Opinion Orientation in Major Crisis – Taking Wenchuan Earthquake as an Example (新闻评论与大规模危机中的舆论导向——以汶川地震为例), News and Writing, July 2008
  • The Quality Requirements of TV News Commentators in the Current Pluralistic Social Context (当前多元社会语境下电视新闻评论员的素质要求), TV Research, 8, 2010
  • Olympic Games and China's Public Diplomacy (奥运会与中国公共外交), News and Writing, September 2008
  • Differentiation of Chinese and Foreign Commentaries – Taking Legal Commentaries as an Example (中外时评的差异化——以法制评论为例), Legal News and Communication, 2, 2009
  • National Image Building in Major Public Crisis (大规模公共危机中的国家形象塑造), External Communication, July 2008
  • The Change and Unchanged of the International Public Opinion Environment after the Olympic Games (奥运会后国际舆论环境的变与不变), External Communication, October 2008
  • National Image, Media and Its Role in the Fight against Terrorism (国家形象、媒体与在反恐斗争中的作用), External Communication, September 2009
  • Public Opinion Security and Informed Democracy in the Era of Political Communication (政治传播年代的舆论安全和知情民主), External Communication, March 2005
  • On the Agenda Setting Function of Internet Media in Mass Events (试论群体性事件中的网络媒体议程设置功能), Internet Communication, August 2009
  • A Perspective of US News and World Reports’ Reports on China in 2000 (2000美国新闻与世界报道对华报道透视), International Press, 3, 2001
  • Symbols, Codes and Frames – A Perspective of American Media's Reports on the 16th National Congress of the CPC (符号、代码与框架——美国媒体对十六大报道透视), International Press, 2, 2003
  • Analysis Report of International Media Reports on Major Host Cities of the Olympic Games (国际媒体对于奥运会主要主办城市的报道分析报告), Journal of Global Communication, October 2008
  • A Preliminary Study of U.S. Public Diplomacy towards the Middle East in the Context of Global Anti-Terrorism Policy (全球反恐政策背景下的美国对中东公共外交初探), Global Media Research, 1, 2005
  • New Proposition of China's International Discourse Right (中国国际话语权的新命题), Lookout, 15, 2008
  • The Model Change of China's Public Diplomacy (中国公共外交的模式变革), China Social Science Journal, August 2009
  • On the Four Theoretical Dimensions of Public Diplomacy (试论公共外交的四种理论维度), Proceedings of Tsinghua University International Symposium on Soft Power and Government Communication, 2009
  • Western Parliament and Public Diplomacy (西方议会与公共外交), Public Diplomacy Quarterly, 3, 2010

Research Projects

Assisted in leading "Public Diplomacy and Foreign Publicity” (National Social Science Fund) in 2005. Led "Research on the History of Post-War US Public Diplomacy towards China” (Tsinghua University Asian Research Fund Youth Project) in 2008. Led several national image and public opinion evaluation projects commissioned by the International Department of the CPC Central Committee and the Information Office of the State Council. Participated a number of projects, including "Research on International Reports of Olympic Host Cities" (February 2008), "Political Communication and the Construction of China's National Image" (Tsinghua University 985 Project), "Western Soft Power Research on China" (Beijing Social Science Fund, 2004) and "Research on China's Public Communication Strategy" (Tsinghua University Asia Fund Project, 2004).

Participate in the evaluation of press conferences of the Information Office of the State Council and the training of press spokesmen at all levels in China, 2002-present. Lead lecturer of the Workshop for Press Spokesmen of the Information Office of the State Council and the Advanced Workshop on Global Communication. Participate in the international public opinion assessment of the Information Office of the State Council and invited to participate in the special public opinion assessment and press release of the Ministry of Foreign Affairs, the Ministry of Education, the Ministry of Health and other ministries, 2003-present.


News Review, Theory and Practice of Public Diplomacy