Associate Dean of School of Journalism and Communication, Full-time Research Fellow of International Center for Communication and Director of Public Diplomacy Research Office, Tsinghua University. PhD from Tsinghua University in 2006. Focus on global public diplomacy, media and foreign policy analysis, China's national image and international public opinion evaluation. Also an international commentary columnist for many domestic media.

Prof. Zhou serves as Deputy Dditor-in-chief of Global Media Journal (Chinese), Deputy Director of the Himalayan Institute of Southwest University of Political Science and Law, Deputy Director of Master of International Journalism and Communication Program at Tsinghua University, Special Researcher of the Foreign Communication Research Center of China Foreign Languages Bureau, Director of China Blue Ocean International Communication Promotion Association, Secretary-General of the Global Forum on Communication and Non-Traditional Security and Researcher of "Media and Global Change Forum" in Salzburg. He was Visiting Scholar to the U.S. State Department in 2008. Author of Soft Power and Global Communication (软力量与全球传播) and Editor-in-chief of China Global Communication and Non-Traditional Security Report 2009. Published more than 30 papers in academic journals at home and abroad.

Director of the Department of International Herald Leader at Xinhua News Agency, 2002-2005. Currently special commentator for CCTV and China Radio International. Special commentator and columnist for leading media, including Beijing News, Southern Metropolis Daily and Guangzhou Daily. Published more than 1,800 news comments. Special commentator for CCTV, including North Korea News World, News Studio, Oriental Time and Space, Global Vision and Common Concern, July 2009-present.